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case studies · paays

How Paays Won
Enterprise Clients

A Conversation with Founder and CEO David Fry

The Missing Piece: What Most Fintechs Don't Know
About Winning Large Enterprise Clients
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How a fractional CISO helped Paays clear bank vendor security questionnaires and land a multi-year deal with a major Canadian bank.

Highlights

Challenge: The Vendor Security Questionnaire (VSQ) Is Overwhelming - Every enterprise's VSQ is unique and deeply technical. For most fintech founders, receiving one feels like being handed a document in a foreign language with no way to read it.

Solution:
A Trusted Expert Who Knows the Territory - Jeff brought years of experience across many VSQs and many different enterprises. He knew what was being asked, what was needed, and exactly how to respond.
Challenge: Enterprises Want to Talk to Someone Who Knows Their Stuff - TPRM teams don't just review paperwork. They get on calls and ask hard questions. Without the right person in the room, deals stall and revenue opportunities are lost.

Solution:
Direct Representation with the Enterprise - Jeff joined calls with the enterprise's TPRM team, spoke their language, and represented Paays with the credibility and confidence needed to close deals and drive business growth.
Challenge: The Questions Don't Have Simple Answers: VSQs are deliberately open-ended, and committing to unnecessary controls or programs can be costly. Without expert guidance, fintechs risk giving answers that raise more questions than they resolve, slowing down or derailing deals entirely. Only an experienced security leader knows which questions relate to non-negotiable requirements and which ones may require little or no action at all.
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Solution: Clarity Where Others See Ambiguity - Jeff knew exactly where to invest and where to hold back. He translated nuanced, principles-based requirements into clear, practical actions. The result: Paays avoided unnecessary costs, closed deals faster, and unlocked revenue that would otherwise have been out of reach.

The Enterprise Opportunity is Real;
so is the Challenge

For ambitious fintechs, landing a major bank or large enterprise customer is transformational. But most founders don't understand how much work goes into earning that trust before a contract is ever signed. In the case of Paays, working to win a Big 5 Canadian Bank as a customer for their identity verification platform, David describes it this way: "From an enterprise or bank perspective, the downside of partnering with the wrong vendor is significantly larger than the upside. A mistake can be extremely costly, financially, reputationally, and operationally." Because the stakes are so high, enterprises have a thorough vetting process, and it often starts with a 500-row Excel spreadsheet called a Vendor Security Questionnaire (VSQ), also known as a Vendor Security Assessment, a Third Party Risk Assessment, or a vendor due diligence questionnaire. The aim of the document is to understand a vendor’s security posture through a set of people, process and technology-based requirements. The process is owned by the enterprise's Third Party Risk Management (TPRM) team, also referred to as Procurement or Vendor Risk, and it is rigorous by design.

The VSQ: A Map in a Foreign Language

For a fintech founder without a deep security background, receiving a VSQ is like being handed a map written in a completely foreign language. You can see it contains the directions you need, but without someone to interpret it, you simply cannot move forward. "We were only 20 rows in and we were already overwhelmed," David recalls. Every enterprise's VSQ is also unique, shaped by their own risk history and the backgrounds of the people who built it, meaning there is no single template to prepare for. Popular compliance tools like Vanta and Drata don't solve this either; they automate tasks but don't define the strategy or translate the VSQ. The key challenge is how to deliver on the requirements of a major enterprise without exploding a limited startup budget. What David needed was a fractional Chief Information Security Officer (CISO).

The Missing Piece

After recognizing the gap, David was referred to Jeff Taylor at OTH Security. "I needed someone to lead the initiative and own the security process, and I needed to be confident that things were being handled properly," David explains.

The missing piece wasn't just having someone who had filled out a VSQ before. It was the deep expertise that only comes from working through many VSQs, across many different enterprises, over many years. No fintech could build that kind of experience on their own. That is exactly what Jeff and OTH Security bring to every engagement.

Jeff mapped VSQ requirements against established security frameworks, identified gaps, and developed a comprehensive end-to-end plan covering policies, processes, and vendor vetting. Crucially, Jeff didn't just work behind the scenes. He joined calls directly with the enterprise's TPRM team, combining technical fluency with business leadership on behalf of David's company, accelerating progress and significantly increasing the likelihood of closing.

Part of that work involved negotiating and right-sizing requirements that weren't appropriate for a company at Paays' stage. This is a place where many startups give up leverage they don't realize they have. A major bank is evaluating an outside vendor precisely because they aren’t in a position to build this capability in-house. That's the startup's seat at the table, and a good security leader knows how to hold it.

As a result, Paays landed a multi-year deal with a major Canadian bank. Paays has implemented their identity verification solution at auto dealerships where the bank provides financing, helping to reduce fraud losses from auto loans, saving money and headaches for dealerships as well as the bank. "We wouldn't have got it without Jeff," David says. "That's not an exaggeration."

In another engagement with a major global bank, Jeff brought the same energy and proactivity, navigating complexity that David's team could not have worked through alone and translating principles-based requirements into concrete, executable actions. Each engagement builds on the last, making every subsequent VSQ faster and more effective.

Security Compliance as a
Compounding Investment

What David Would Tell Every Fintech
Founder

Looking back, David's advice to other fintech founders is straightforward. Start with the objective. Know what you want to achieve and find the expertise to help you get there. If landing enterprise clients is the goal, the active leadership and experience that a great security leader brings will be the difference between getting in the door and staying on the outside.

Don't underestimate what you don't know. The most common reason VSQs fail is that the person completing them is not an information security leader. A poorly prepared response doesn't just lose the deal. It can close the door permanently with that enterprise.

View security compliance as a foundation, not a hurdle. The work is hard and the timeline is long. The enterprise clients you earn as a result are high-value, durable relationships. They validate everything you are building and signal credibility to the broader market about your offering.
Winning their first major bank was an 18-month ordeal, but in David's view the hard work paid off in ways that went well beyond that first contract, and the benefits compounded. Meeting the high standards of one major bank satisfied or exceeded the requirements of subsequent customers, creating real operational leverage over time.

"Without the right security posture, you don't even get your phone calls answered by the enterprises you want to serve," David notes. "This is an investment, not a cost." The fractional CISO model made that investment practical. Rather than hiring a full-time CISO before the workload justified it, David accessed world-class security leadership at a fraction of the cost. Jeff is formally named in company policies as the go-to expert for incident response and regulatory engagements.

Want results like Paays? Let’s talk it through.

Thirty minutes with Jeff. No slide deck, no discovery-call script.